our team

Meet the Professional Team at Touchstone Capital Consulting

Larry J. Herring - CPA

Larry J. Herring, CPA is currently the managing shareholder of Larry J. Herring, C.P.A., P.A. and Director of Money Concepts Financial Service Center. He also serves as a Senior Advisory Manager and Member of Touchstone Capital Consulting.

His education background includes a Bachelor’s Degree in Business Administration with a Major in Accounting from Roosevelt University in Chicago, Illinois and a Juris Doctor from Southland University in Pasadena, California. Larry began his career with employment in the tax department at two international accounting firms including Coopers & Lybrand, L.L.P.

He also worked in industry for five years as Director of Taxes and Internal Audit for a large holding company with multi-state operations of hotels, restaurants, real estate, and a hotel reservation and supply company. He is a member of the American Institute of Certified Public Accountants and the Florida Institute of Certified Public Accountants.

He has also actively participated in many leadership positions in the Central Florida community including the Economics Club, Bethany Christian Services Adoption Agency, Christian Business Men’s Committee of Orlando, Winter Park Rotary Club, Winter Park Day Nursery, Rabbani Charitable Trust and the Orange County Florida Charter Review Committee.

P.K. Smart

P.K. Smart, Lanny serves as Principal Financial Officer, Principal Accounting Officer, Secretary and Treasurer of Pivotal Group, Inc. Lanny also serves as Senior Development Advisor & Chief Compliance Officer for Touchstone Capital Consulting. Since 1998 Mr. Smart has practiced law specializing in the areas of financial and commercial real estate development. Since 2000 Mr. Smart has worked as a developer on numerous real estate projects ranging from single family lots and residences, low and high rise condominiums, office, retail and student housing. Mr. Smart serves as a consultant to private, commercial and governmental interests on development feasibility, operations, and sustainability. He has consulted on over 160 projects throughout the United States. Mr. Smart received his J.D. degree from Samford University’s Cumberland School of Law in 1998.

Christopher V Shirley

Christopher’s career in financial services spans over 25 years. He currently serves as a Board Member for US Hospitality Group, a hedge fund backed, hospitality and mixed use development  company in Miami Florida. Chris is a Senior Loan Officer and a Managing Member of Touchstone Capital. Chris developed skills in financial services working in the Insurance and annuities market for International Netherlands Group ING. His performance and relationship building skills developed into finance consulting assignments for hospitality and commercial developers.  He also served in corporate management, commercial origination and brokering for Family First Mortgage, a mortgage banker that developed into an INC 500 Company hosting 228 offices Nationwide. Chris has worked on multiple CRE projects & consulted with individual and corporate sponsors. Closed Projects include domestic & foreign hotel casino acquisitions, hospitality rebranding and repositioning, recapitalization, foreclosure and bank workout strategies, condotel conversions, transient & fractional property finance. Chris has worked with private equity and mezzanine financing vehicles as well as multiple SBA and conventional platforms.  Chris attended the University of Central Florida majoring in economics.

Kenneth C. Greenberg

Mr. Greenberg serves as the President of Realty Services for Touchstone Capital Consulting. Additionally, Ken serves as the CEO of US Hospitality Group, LLC (www.USHospitality.us), President and CEO of GreenGold Consulting Corp, a professional business consulting firm and as the President and Broker of Dream It Realty, Inc, a full service commercial Real Estate Firm located in Orlando, Florida. Mr. Greenberg possesses an extensive executive management background with an exemplary record of achievement in the development of profitable enterprises, formulating and implementing Financial, Sales and Marketing, Administrative and Strategic plans. He wrote and established complex Franchise Agreements and Operations Manuals frequently used as models by other entrepreneurial organizations. Mr. Greenberg has been active in procuring capitalization to fund acquisitions, business growth and required construction and expansion projects. Additionally, Mr. Greenberg has hands on expertise in real estate, site selection, property management and general construction.

Mr. Greenberg formally served as a Vice President of Indymac Bank, FSB, for this large national lender and also served as the Vice President of National Sales for Peninsula Mortgage Bank, based in Miami, Florida and with offices in Kansas City, Missouri.

Mr. Greenberg earned a Bachelor’s Degree from the University of Florida, Gainesville, Florida, is a Certified Business Intermediary (CBI) and holds a State of Florida, Real Estate Broker License.

Mark Lindblom

Mark Lindblom serves as Managing member of Touchstone Capital Consulting. His career in the financial services industry spans over 35 years working as a Registered Investment Adviser, Financial Planner and Business Consultant. He has overseen multiple loan production offices in residential and commercial lending, including Bank of America and Regions bank.

His formal finance background includes structured finance on commercial property, unsecured credit & secured AR & Factoring, business acquisition and restructure and commercial bridge lending. Mark has completed foreign and domestic financing requests as well as numerous private equity loan placements.

Mark is a native of Manhattan Kansas and received his bachelor’s degree from Kansas State University. He is a former PGA player and also enjoys professional baseball umpiring. Mark holds a Florida Mortgage Originators license in the State of Florida.


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